Personal Statement
With over 10 years of experience in creative services — including 8+ years specializing in eCommerce — I craft intuitive, visually engaging, and high-performing user interfaces for enterprise-level online platforms. My expertise lies in translating complex business requirements into elegant front-end experiences that enhance usability, accessibility, and conversion.
I’ve led the front-end implementation of large-scale eCommerce migrations, including moving a 20-year-old business from a legacy system to a modern SaaS platform integrated with a custom ERP via API connector. On BigCommerce Enterprise, I’ve delivered tailored B2B solutions featuring advanced UI customizations, customer-specific catalogues, and dynamic pricing — all built with a strong focus on responsive design, performance optimization, and modern development practices.
Passionate about clean, semantic code and cutting-edge technology, I follow the latest web standards to build scalable, maintainable, and future-ready interfaces that elevate the overall digital experience and drive measurable business growth.
Experience
Freelance - Hull
Multidisciplinary Creative and Web Developer
January 2011 - Present
- Implementation of numerous websites from design concept to deployment
- cPanel Server and hosting setup and maintenance support
- Social media integration and interaction with users via shoppable posts
- Feed data manager from online store and marketplaces to create shoppable catalogs for social media interaction
- Wordpress, BigCommerce, Shopify and Magento development for smaller business
- Customer liaising from consultation to deployment and post-live support
- Product photography for ecommerce stores and marketplaces
Agency51 - York (Remote)
Front-end Developer
April 2023 - Present
- Implementation of websites from concept to deployment using Bigcommerce as the Saas platform
- B2B implementation and customization on Bigcommerce
- Theme developing and implementation for Saas platform with mobile first approach
- Scope technical implementation with design team for UX and UI
- Widget creation to further customize the end user experience
- Customer training and liaison
- BAU support for existing BIgcommerce and wordpress customer via releases
Velstar - Liverpool (Remote)
Front-end Developer
January 2023 - April 2023
- Implementation of websites from concept to deployment using Shopify as the Saas platform
- Theme developing and implementation for Saas platform with mobile first approach
- Scope technical implementation with design team for UX and UI
- Customer training and liaison
- BAU support for existing Shopify customer via releases
Space48 - Manchester (Remote)
Front-end Developer
May 2021 - November 2022
- Implementation of websites from concept to deployment using Bigcommerce as the Saas platform
- Theme developing and implementation for Saas platform with mobile first approach
- Scope technical implementation with design team for UX and UI
- Widget creation to further customize the end user experience
- Customer training and liaison
- BAU support for existing BIgcommerce and Shopify customer via releases
Studioworx - Hull (Remote)
Senior UX/Systems Developer
November 2016 - April 2021
- Implementation of websites from concept to deployment for multiple platforms including open source and SaaS
- Theme developing and implementation for Saas with mobile first approach
- Translate PSD designs to front end code using the latest web standards and technologies
- Collaborate with design team for UX and UI technical feasibility for the chosen platform
- Set up and manage server environment for open source ecommerce platforms
- Security, upgrades and maintenance of website code and third party integration
- Customer liaising from consultation to deployment and post-live support
- E-commerce data management to support migration and data structure
- Data feed integration with social media for customer interaction
- Manage projects from start to finish, Mentoring and support junior roles
The Northern Foundry (was Nailedit Design) - Hull
Web Developer
Augus 2015 - October 2016
- Implemented of ecommerce website utilizing Wordpress and Magento platforms
- Social media integration
- Ecommerce data management
- cPanel Server/hosting management
- Customer liaising, technical support
Autoweb Design -Selby
Web Designer & Front-end Developer
December 2014 - August 2015
- Design websites for car dealerships
- Implemented designs using bootstrap
- GIT Version control deployment of websites
- Third party API’s integration
- Customer liaison and support